The normal sales funnel involves.
- Informing people about your products or services
- Getting prospects from these people who may be interested in your offer
- Qualifying these prospects into leads
email lead generation services to increase your company profits.
Benefits of Email Marketing for Your Business
(keap.com)This is a good sign for you if you are interested in using email marketing to generate leads.
Check out our other articles on generating leads for your business at the lead generation blog
Email marketing is one of the most valuable tools for lead generation. Generating leads simply by collecting contact information via a contact form embedded on your website is an outdated model. Marketing automation has allowed for a more targeted and comprehensive approach to generating qualified leads – one with less wasted time, effort, and expense.
Did you know that at least 99% of consumers check their mail on a daily basis? That can’t be said of any other communication channel. (optinmonster.com)
Mail is still the #1 way to communicate with customers even higher than SMS’s. It’s very difficult to ignore them especially if your customer base is a B2B lead.
No one can take those leads away from you. (optinmonster.com)
One of the biggest challenges for online marketers is relying on a social media platform to run your business. This is especially true with social media marketing. Stories abound of these third party platforms suspending or deleting accounts.
You won your list and no one can take it away from you. Especially if you have an engaged audience.
People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%. media. (optinmonster.com)
One way to increase your response rate is to customize your emails.
You can do this by adding relevant information about the individual recipient, such as their name, address or even relationship. Personalization also means including things such as the recipient’s photo or logo in your email message.
Segment Your Email List
There are many ways to segment your audience, and this will help you create a highly customized campaign. Segmentation helps you send email to the right audience at the right time. Segmentation also helps you choose the best marketing message for your audience.
You can use the following variables to segment your list: Age, gender, location, interests and behaviors. Only send emails to people who are interested in a particular product or service.
Segmentation is one of your key email marketing tools. This is an effective way to help you create audiences for specific events or campaigns.
Keep Your Content Short and Precise
After studying millions of emails, marketing specialists found that the ideal length of an email body is in between 50 and 125 words. Also, the subject line should be three to four words. So, when it comes to content, less is definitely more. (blog.hubspot.com)
Your email content should be brief and to the point. You should not be explaining everything at once. Get to the point and get out as fast as you can. If your emails are too long, you are going to lose your audience’s interest.
Make it easy for them to read and understand what is being offered.
Create an Email Sequence
77 percent of like-minded marketers saw their number of conversions increase after switching to automated systems. (leadfeeder.com)
It is important to create an email sequence using one of the automation tools mentioned earlier. This usually starts from the lead capture form, to the confirmation email all the way to thank messages.
There are a lot of automated sequences that can increase conversion rate in turning the prospects into a prospective customer. Tools such as Active Campaign are especially great at this and are highly recommended.
They increase customer experience as well increase potential customer retention as the prospects view you as someone who cares about them signing up for your newsletter.
A Call to Action
Include a call to action in your email campaigns. This can be a URL or a link to your website.
You need to provide a clear CTA in your email that lets your subscriber know what you want from them. The content you send will be more effective if you provide a clear CTA.
Design your Email Campaign
Utilize templates and formats that are relevant to your industry. Your templates should be tested and verified before going live. If your industry requires images, please use them.
However, the best emails have little or no images. Just the information that your subscribers will find useful.
Design an email signature that includes your company’s name, the address of your website, and a link to view your contact information or download a brochure/application.
Maintain a Lead Management System
This is a tool that allows you to track your email campaigns, convert subscribers to leads and manage other important aspects of your business.
Measure the Success of Your Email Campaigns
Find out who has opened your email and what your response rate is. You can track this through open and clickthrough rates. It’s important to integrate a powerful tool such as Google Analytics in your lead generation strategy. That way you can figure out which of your mails are working and how to improve on them.
Follow Through
Follow up with your customers using various channels of communication. Tell your customers or clients that you would like them to send your newsletter to their contacts and prospects.
You can ask them to share your emails with others or you can remind them using various retargeting tools. The more they think you care, they more likely they become your clients in the future.
The Bottom Line
Email marketing is a great way to nurture potential leads into paying clients.
For every business owner, it should be part of your customer journey and digital marketing strategy. When you take the time to do it right, an email newsletter can have a significant impact on your business.
